Almost all of us can spot an Amazon shipping box right away. Have you ever stopped to wonder why? That is because Amazon has invested a lot of effort, time, and energy into coming up with specialized customized packaging for shipping its products. Whether you make use of black mailer boxes or corrugated boxes, custom packaging boxes are a great way to ship products. 

We have put together some of the benefits that you can avail when you make use of custom packaging boxes. Check out the list below and let us know what you think of it;

It Serves Your Branding Purposes

All businesses are supposed to be focused on the growth of their brand. The brand is the personification of what your company is and what makes it recognizable and unique. That is why custom boxes are a great way to brand your business. For example, let’s say you ship premium products. Doing so in black mailer boxes will make the customers feel better about the quality. Put simply; custom boxers are an advertising tool when used properly. 

You Look Far More Professional

A business that uses custom boxes has a more professional appearance as opposed to a business that doesn’t rely on custom boxes. This means that for the customer, your product seems more legitimate and makes them feel comfortable in placing orders with your business. Furthermore, you are able to get the best possible first impressions for your products by the customers if you are using custom packaging. These boxes also offer snug-fitting and can impart protection to the shipped items. 

You Get To Choose Custom Sizes

If you opt for custom packaging, you will be able to adjust the sizes of the boxes that you are using for shipping. How does that help? Firstly, this means you will be able to utilize the storage space better and will be paying less in terms of shipment. Furthermore, this means that you are able to pack the item properly, thus making sure that it doesn’t move around in the box during transport. 

Think About The Money You Will Save

As mentioned before, a custom box means that you are not relying on boxes that are much bigger than your product. This helps you cut down costs in terms of the packaging material that you are using. Let’s say you ship a thousand products every month; just think about the savings that you will be able to make. Not to mention that you can easily procure custom packaging in bulk and thus further maximize your savings. 

It Is Easier To Store And Ship

When you are using custom boxes for your shipments or storage purposes, you are able to cut down on the box size according to your product size. This means you can store more and do so without making a mess out of things. Furthermore, high-quality custom boxes are much less likely to sustain damage when they are stacked on top of one another.

To create a sustainable and long-term brand means that you are able to bring the customer back time and time again. Not only do repeat customers spend more, but they can also help you stop worrying about trying to bring in new customers. That is why it is strongly advised by marketing experts to invest in retention and loyalty marketing. Here’s a fact; according to a 2016 survey that was conducted by Dotcom Distribution; 40% of consumers are likely to make repeat purchases from an online merchant who offers premium packaging. 

The same study also concluded that premium packaging could help the customers feel upscale about the brand while building anticipation for delivery. Simple white mailer boxes, when used creatively, can deliver the most profound customer experience. As to what is the importance of this customer experience, simply search ‘unboxing’ on Google and you will find thousands of posts and videos where customers have shared their unboxing experience online thus providing brand recognition. 

Creating A Custom Packaging Experience

A lot of elements have to work in tandem if you wish to create a well-designed branded packaging that is capable of imparting a good unboxing experience. However, you don’t have to include all of the options. Instead of overloading the packaging with options, you should choose the ones that improve your packaging and help provide the best possible customer experience. 

Packaging

The most important factor for branded packaging is the shipping container. Whether you make use of white mailer boxes or corrugated boxes, it is important to select the one with premium quality material. Bear in mind that you can add prints to both of them, so that takes care of the creativity-aspect. 

Tissue Paper Wraps

Simply wrapping the products in a tissue paper can really add another layer of excitement for the customer and enhance the unboxing experience. You can make use of colored tissue or custom-printed tissue as well. 

Filler

You can go for the conventional filler options such as packing peanuts, foam inserts, air pillows, or bubble wrap. Using packing peanuts implies that you can tout eco-friendly aspect if the packing peanuts you use are biodegradable. Other options include making use of crinkle paper and Excelsior. 

Add Stickers

Stickers are a cost-effective option and can be used during different phases of packing. You can even use a tissue paper for sealing the tissue paper, or you can also use a custom-printed sticker on the exterior of the packing box. 

Business Card Or Promotional Material

Business cards are an inexpensive means of incorporating small promotional pieces to your shipment. However, bear in mind that these cards do not need to copy the aesthetics of corporate business cards? What does that mean? It means that you can get creative and experimental with these business cards. Other than business cards, you can also make use of personal notes or special instructions to enable customers to gain more value from the shipped product. 

Some other things to consider include packing slip, custom notes, using printed tape, and including a sample or gift in the container box. What do you think of these tips? Do let us know!

Hello there! So, you have decided to make use of custom mailer boxes but are just not sure what to do next? That’s okay; many business owners go through this phase. Allow us to help!

Cost Of The Boxes

The first thing to consider is the cost and is with everything, the cost of the boxes is directly related to the level of customization, the number of mailer boxes that you need, and the colors that are involved. You might be able to find sites (businesses) that offer bulk ordering option whereas there are also businesses that are specialized in smaller and more customizable printing runs that allow you to have more control over the process. 

In most cases, the companies will be quite flexible when it comes to the kinds of artworks and formats that they accept. You will also find a business that offers customizable box dimensions along with printing your logo and choosing colors. It is essential to consider all of these factors and then make a decision to make sure that you are keeping the cost nominal. 

Make Sure That Your Packing Imparts Protection

Almost all of us have been there; ordering something, getting excited when it arrives, opening the packaging, and realizing that the item you ordered has been messed up because it was not properly packed. The responsibility of making sure that the shipped item is appropriately packed and is kept safe even during misuse and mishandling lies with the seller that is you!

Many sellers tend to simply place the item inside the mailer box and then pour shipping peanuts into the box, and that’s it. Newsflash; it does not offer the sort of protection that is required. What you need is structural-cushioning that can help even the fragile items in making it to your customer without sustaining even an inkling of any damage. 

Another important thing is the structural integrity of the boxes. Always remember that your carrier will be placing other boxes on top of this box. The boxes that will be stacked might weigh more than your box. That is why it is important that the box is sturdy and can take such abuse. These are the kind of factors that you need to think about when you are finalizing your custom mailer boxes. 

Unboxing Needs To Be A Social Experience

Unboxing your shipped box should be a social sharing experience because it is this final achievement that can truly help you unlock the full potential of social media. How do you achieve that? By making the unboxing of your shipped item a kind of process that people would want to share with their loved ones. Think customized notes, maybe add a flair of certain colors that are synonymous with your company colors. You can also check out certain YouTube videos that can help you learn various tips for the perfect unboxing. 

Our suggestion to you is to make an effort to connect your customers as it is this connection that will make the whole experience of unboxing a great one!

Every now and then you will find e-commerce or subscription box brand owners looking for colored boxes. The colors that they ask for can range from hot pink to lavender – in short, every possible color. Allow us to explain; there are only two standard (non-printed) colors for mailer boxes; the white mailer boxes and the kraft mailer boxes. The kraft mailer box is basically the brown-colored mailer box. Every other color has to be printed on the board – but know that printing can be carried out on both boxes. However, both of them have their own advantages. We will discuss these advantages to help you make the right decision!

Benefits Of Using Kraft Mailer Boxes

The biggest advantage is that these boxes are natural and don’t need to be printed or processed for achieving their characteristic brown color. The box might be anywhere between 60 to 100% recycled content and thus is the greenest packaging that you can offer. The natural corrugated board is also cheaper than white, about 6-8% per side. You can always use these cheaper boxes and make sustainability a part of your business. With the climate change that is happening and more and more people looking into how they can contribute to stopping the climate change, you will soon find that many will buy from you just because you are using recyclable material for your packaging. 

Benefits Of Using White Mailer Boxes

Certain industries and people prefer white boxes because of its cleaner look. These industries include food, medical, and even health products. Why? Because white is perceived as more hygienic. While that is true, you must bear in mind that the white boxes reach their destination looking more beat up and dirtier as opposed to their kraft counterpart because of the white shows every scrape and scuff. 

Another reason for using white boxes is the fact that it can enhance your graphic design. You require white background regardless of the color you are choosing to print and this way you don’t have to pay for the cost of white color that you might do on the kraft boxes. Reverse printing is also cheaper on the box. Put simply; the white box will offer more pop as opposed to the kraft boxes. 

But What Is Right For You?

This comes down to your business and in which direction you wish to take it. Are you big on graphic design and want to make your box reiterate your brand logo? Or are you going towards the greener approach and wish to identify as a business that is doing its job for tackling climate change? Whichever one of these two you choose, we do suggest that you take your time thinking over it. Such decisions can have a huge impact on your sales and can either drive them up or drive them down. Our suggestion would be to bear in mind that it all comes down to the customer’s experience, so as long as you are able to provide it with your packaging; all is good!

KW: colored mailer boxes

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Learn How Colors Can Affect Your Brand’s Perception

Did you know that 75% of the pencils that are sold in the US are yellow? So, does this mean your packaging should be colored yellow so that you are able to boost sales? It would be amazing if this were so simple. But it isn’t since the psychology of colors has proven to be a tricky feat. 

There are companies that might take months for creating the ‘color communication’ whereas there are businesses that make their decision right away. There are brands who are committed to the colors and then there are brands that don’t really bother about it. What is certain is the fact that there is no right answer. Nonetheless, it is much better to have some sort of background!

Have you ever wondered why the majority of the airlines have blue as the primary color in their logo? The answer is quite simple; blue conveys trustworthiness. Why does Subway only use yellow and green? That is because the brand wanted to focus on young people as its target audience. That is why it makes sense that you should put some thought into the color selection, especially when you are using colored mailer box. 

We have put together a list of some colors along with the meaning that they convey and the effect that they have on human psychology. Check out the list and pick the one that resonates with you most for your colored mailer boxes. 

The Color Blue

It is the color of the sky and the sea. The color is known for its calming effect. It is associated with efficiency, logic, trust, intelligence, and serenity. The color has also been a somewhat common choice for the brand design with companies such as IBM, Vimeo, Facebook, and Twitter featuring it. 

The Color Red

As opposed to blue, the color red is known as fierce. It is synonymous with passion, zeal, warmth, excitement, and strength. It is the color of choice for companies that deal with lifestyle and entertainment. Some companies that utilize the color red include LEGO, McDonald’s, Netflix, and Marlboro. 

The Color Green

This color is the color of the Earth. It soothes your mind while offering balance, sustainability, peace, restoration, and harmony to the human mind. The color is used by big companies such as Spotify, Xbox, Starbucks, and Subway, to name a few. 

The Color Yellow

Yellow is considered cheerful and emotional. It is very rare to see the color being used as a sole color when it comes to branding. A number of companies only use it for cheering up their design, such as IMDB, McDonald’s, and Subway. 

The Color Black

It conveys strength and control. It is mostly employed by elegant and premium brands, along with a mix of white elements. 

Now that we have provided you with some of the colors and explained how they impact the human mind, how do you choose the color that’s right for you? It is always a good idea to think from your customer’s perspective; you want to appear professional and approachable. Good luck!

As a small business owner, growing your business means catering to more customers and retaining your existing customers. However, many business owners fail at doing so and eventually go out of the business. So, what is it that needs to be done, and what are the don’ts that should be avoided?

It is important to understand the psychology of your customers before you are able to hack it for your business growth. Think like a marketing expert, what would attract your customers, and what will make them come back for more? The world of today is all about experiences, and that is what the customers rely on as well. 

For instance, do you think Apple is the second largest company because of the quality of the products that it offers or because of the experience that it offers to its customers? There are many other companies that are making products far better in terms of specifications than Apple, but they are still lagging when it comes to customer experience. Any customer who is provided with an amazing customer’s experience is bound to come back for more, thus resulting in more sales. 

We have put together a list of things that you can do to improve your customers’ experience and increase your sales. Check out the list below and let us know what you think of it;

Custom Packaging

Nothing beats the excitement that a customer feels when he or she receives their orders in custom printed mailer boxes. It is a simple gesture that shows that the company cares about them. There are a lot of options to choose from as well. You might be using the season-related printed mailer boxes, or you can actually offer to send gifts to the loved ones in the packaging that is relevant to the occasion. This technique is cost-effective and quite impressive. 

After Sales Services

You’d be surprised at the number of customers that a business loses because of sloppy after sales services. Once you have sold a product to a customer, it is important to provide outclass after-sales services to make sure that the customer becomes a brand ambassador without having to request him or her for becoming one. 

Send Thank You Notes/Emails

Once a customer purchases a product, be sure to follow up with an email or a thank you note asking for feedback on how to improve the product. This shows the customer that you mean business and are actually looking forward to making the product better based on the customer’s suggestions. 

Offer Discounts

You can always offer discounts on custom boxes to your regular customers, thus bumping up your sales. The discount doesn’t have to be large, even a discount of 5% would do the trick. Remember; learn the psychology of the human mind and use it to your advantage. Or you can always bundle up products together and sell them as a bundle, thus increasing your sales!

What do you think of these easy ways of increasing your sales by enhancing the customer’s experience? Do let us know!