As a small business owner, growing your business means catering to more customers and retaining your existing customers. However, many business owners fail at doing so and eventually go out of the business. So, what is it that needs to be done, and what are the don’ts that should be avoided?
It is important to understand the psychology of your customers before you are able to hack it for your business growth. Think like a marketing expert, what would attract your customers, and what will make them come back for more? The world of today is all about experiences, and that is what the customers rely on as well.
For instance, do you think Apple is the second largest company because of the quality of the products that it offers or because of the experience that it offers to its customers? There are many other companies that are making products far better in terms of specifications than Apple, but they are still lagging when it comes to customer experience. Any customer who is provided with an amazing customer’s experience is bound to come back for more, thus resulting in more sales.
We have put together a list of things that you can do to improve your customers’ experience and increase your sales. Check out the list below and let us know what you think of it;
Nothing beats the excitement that a customer feels when he or she receives their orders in custom printed mailer boxes. It is a simple gesture that shows that the company cares about them. There are a lot of options to choose from as well. You might be using the season-related printed mailer boxes, or you can actually offer to send gifts to the loved ones in the packaging that is relevant to the occasion. This technique is cost-effective and quite impressive.
After Sales Services
You’d be surprised at the number of customers that a business loses because of sloppy after sales services. Once you have sold a product to a customer, it is important to provide outclass after-sales services to make sure that the customer becomes a brand ambassador without having to request him or her for becoming one.
Send Thank You Notes/Emails
Once a customer purchases a product, be sure to follow up with an email or a thank you note asking for feedback on how to improve the product. This shows the customer that you mean business and are actually looking forward to making the product better based on the customer’s suggestions.
You can always offer discounts on custom boxes to your regular customers, thus bumping up your sales. The discount doesn’t have to be large, even a discount of 5% would do the trick. Remember; learn the psychology of the human mind and use it to your advantage. Or you can always bundle up products together and sell them as a bundle, thus increasing your sales!
What do you think of these easy ways of increasing your sales by enhancing the customer’s experience? Do let us know!