To create a sustainable and long-term brand means that you are able to bring the customer back time and time again. Not only do repeat customers spend more, but they can also help you stop worrying about trying to bring in new customers. That is why it is strongly advised by marketing experts to invest in retention and loyalty marketing. Here’s a fact; according to a 2016 survey that was conducted by Dotcom Distribution; 40% of consumers are likely to make repeat purchases from an online merchant who offers premium packaging.
The same study also concluded that premium packaging could help the customers feel upscale about the brand while building anticipation for delivery. Simple white mailer boxes, when used creatively, can deliver the most profound customer experience. As to what is the importance of this customer experience, simply search ‘unboxing’ on Google and you will find thousands of posts and videos where customers have shared their unboxing experience online thus providing brand recognition.
Creating A Custom Packaging Experience
A lot of elements have to work in tandem if you wish to create a well-designed branded packaging that is capable of imparting a good unboxing experience. However, you don’t have to include all of the options. Instead of overloading the packaging with options, you should choose the ones that improve your packaging and help provide the best possible customer experience.
The most important factor for branded packaging is the shipping container. Whether you make use of white mailer boxes or corrugated boxes, it is important to select the one with premium quality material. Bear in mind that you can add prints to both of them, so that takes care of the creativity-aspect.
Tissue Paper Wraps
Simply wrapping the products in a tissue paper can really add another layer of excitement for the customer and enhance the unboxing experience. You can make use of colored tissue or custom-printed tissue as well.
You can go for the conventional filler options such as packing peanuts, foam inserts, air pillows, or bubble wrap. Using packing peanuts implies that you can tout eco-friendly aspect if the packing peanuts you use are biodegradable. Other options include making use of crinkle paper and Excelsior.
Stickers are a cost-effective option and can be used during different phases of packing. You can even use a tissue paper for sealing the tissue paper, or you can also use a custom-printed sticker on the exterior of the packing box.
Business Card Or Promotional Material
Business cards are an inexpensive means of incorporating small promotional pieces to your shipment. However, bear in mind that these cards do not need to copy the aesthetics of corporate business cards? What does that mean? It means that you can get creative and experimental with these business cards. Other than business cards, you can also make use of personal notes or special instructions to enable customers to gain more value from the shipped product.
Some other things to consider include packing slip, custom notes, using printed tape, and including a sample or gift in the container box. What do you think of these tips? Do let us know!